Apple September 2026 event: UAE start time, what to expect and how to watch

Apple will hold its annual fall event today, September 9, under the tagline “Surprise and shine.” The presentation begins at 10:00 a.m. Pacific Time, or 9:00 p.m. Gulf Standard Time (GST) in the UAE.

Apple has not officially confirmed what it will unveil. The main announcements are expected to include the iPhone 18 Pro and iPhone 18 Pro Max, along with Apple’s first foldable iPhone, which has appeared in leaks under the possible name iPhone Ultra.

The company could also introduce the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.

The event will be available to watch in several places:

• Apple Events: the livestream will be available on Apple’s official events page and can be watched in a browser on iPhone, iPad, Mac, Windows PCs and other devices.
• YouTube: Apple has already published the livestream page on its official YouTube channel, where viewers can set a reminder before the event begins.

• Apple TV: the presentation will also stream through the Apple TV app on Apple devices, compatible smart TVs, streaming boxes and other supported platforms.