Apple’s AI-powered “answer engine” coming in March

Reports about Apple’s generative AI search project, internally called World Knowledge Answers, first surfaced in early August.

Now, according to Bloomberg’s Mark Gurman in his Power On newsletter, the first results from the newly formed team working on the project could arrive very soon.

The product, shortened to “Answers,” is designed to compete with Perplexity and ChatGPT. Gurman explains the timing:

“Apple has used this opportunity to rebuild the assistant to create a new search product — internally dubbed World Knowledge Answers, or WKA — in order to compete with the likes of Perplexity and OpenAI’s ChatGPT. That feature is also scheduled for March as part of the new Siri, and it may eventually make its way into the Safari browser and Spotlight search tool as well.”

According to Gurman, Apple’s new “answer engine” won’t be available in Safari or Spotlight at launch, meaning users will likely first try it out through the upcoming Siri redesign.