Jordan-based Games Publisher Expands to China

Tamatem, the leading Arabic mobile games publisher, is expanding to China after securing investment and strategic partnership with MSA Novo, the emerging markets investment franchise of Chinese VC, MSA Capital. Founded in 2013 by Hussam Hammo, Tamatem has 50 published games, 150 million downloads, and seven million monthly active users.

Tamatem hopes that the partnership with MSA Novo will help Tamatem work with Chinese developers to bring mobile games to the Arabic-speaking market and publish top-tier games through the Chinese mobile games market.

Emerging markets are witnessing the explosive growth of mobile gaming, just as we experienced in China. Tamatem has positioned itself as the leading development and distribution platform for gaming in the Middle East, a region with some of the most compelling user characteristics globally, notably average revenue per user and daily time spend online, said MSA Novo Managing Partner Ben Harburg.

The MSA investment goes in line with Tamatem’s plans to multiply its expansion efforts in the industry.