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This strategic shift aims to reduce production costs and potentially lower the starting price point of the popular smartwatch.
The current Apple Watch SE, akin to its higher-tier counterparts, is constructed from aluminum. However, sources suggest that Apple is contemplating a significant departure by embracing a plastic design for the upcoming iteration of the budget-friendly wearable.
Mark Gurman, in his recent Power On newsletter for Bloomberg, disclosed that Apple is exploring the possibility of replacing the aluminum shell of the Apple Watch SE with a more cost-effective and durable plastic material.
While specific details remain scarce, this prospective change underscores Apple's commitment to offering a diverse range of smartwatches catering to various consumer segments