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  • ton = $5.13 -0.10 (-1.97 %)

8 Jul, 2024
1 min time to read

This strategic shift aims to reduce production costs and potentially lower the starting price point of the popular smartwatch.

The current Apple Watch SE, akin to its higher-tier counterparts, is constructed from aluminum. However, sources suggest that Apple is contemplating a significant departure by embracing a plastic design for the upcoming iteration of the budget-friendly wearable.

Mark Gurman, in his recent Power On newsletter for Bloomberg, disclosed that Apple is exploring the possibility of replacing the aluminum shell of the Apple Watch SE with a more cost-effective and durable plastic material.

While specific details remain scarce, this prospective change underscores Apple's commitment to offering a diverse range of smartwatches catering to various consumer segments