OpenAI develops ChatGPT search feature to compete with Google and Perplexity

OpenAI is reportedly working on a new search feature for ChatGPT that could rival Google and AI search startup Perplexity, allowing users to ask questions and receive answers with citations from the web.

According to sources familiar with the matter, the feature will enable ChatGPT to provide responses based on information from the web, including citations to sources like Wikipedia entries and blog posts. Additionally, it may include relevant images alongside written responses to questions.

The move comes as OpenAI faces increasing competition in the chatbot space and seeks to expand the capabilities of its flagship product. Perplexity, known for its AI-powered search engine that emphasizes accuracy and citations, recently achieved a $1 billion valuation. Google, too, is investing in AI-driven search experiences and is expected to unveil new plans for its Gemini AI models at its upcoming I/O event.

Speculation about OpenAI's search plans has been circulating on social media, with some users pointing to the existence of a web page at search.chatgpt.com as a potential indicator. Although the page currently shows a "not found" message, it briefly redirected to the official ChatGPT website over the weekend.