Instagram updates algorithm to boost small creators

Instagram is revamping its algorithm to prioritize content from smaller, original creators.

The changes aim to address criticism of limited reach for small creators and reduce the dominance of large accounts and reposted content.

Updates include a new ranking system to give smaller creators more visibility, labeling reposted content with links to the original creators, and not recommending content aggregators and meme pages that frequently repost others' work.

The move follows months of criticism from creators and promises from Instagram head Adam Mosseri to ensure equal opportunities for all creators.