Apple will directly sell TV+ merchandise through the Apple Store for the first time

Apple is set to expand its offerings by selling TV+ merchandise directly through its online store, starting with the popular show Ted Lasso, according to Mark Gurman from Bloomberg.

The merchandise in question is a range of Ted Lasso gear in collaboration with Nike. The collection includes AFC Richmond jerseys, shirts, and scarfs, which were previously exclusively available through Nike. Warner Bros. had also sold a selection of Ted Lasso merchandise on its website prior to the Nike partnership.

While the Nike Ted Lasso merch will be available for purchase online through the Apple Store, physical retail stores will feature QR codes guiding shoppers to the online platform for their purchases.

This expansion matches the anticipation of the third season finale of "Ted Lasso," which is scheduled for release on May 31.

The show has gained significant popularity, becoming one of Apple's most successful original series to date. Although showrunner and star Jason Sudeikis has hinted at a possible third season ending, Apple has yet to confirm the show's future.