Meta is Testing a New Platform for Influencers Called ‘Super’

Meta is testing a new livestreaming platform for influencers called “Super,” according to the latest reports. It will allow influencers to host livestreams, earn revenue and engage with viewers.

The product has been in development since late 2020 and is currently being built by Meta’s New Product Experimentation team.

Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently testing with a small group of creators,

a Meta spokesperson told TechCrunch in an email.

The end goal, according to the spokesperson, is ultimately creating a new standalone project that could be part of the Meta family of products.

Meta has recently reached out to around 100 creators asking them to try out the new project. The company has reportedly paid them between $200 and $3,000 to use the platform for 30 minutes.

The platform currently operates on a tiered system where viewers pay for access to features included in the stream. Viewers can also leave a tip for livestreamers. The report indicates that creators pocket 100% of the tips and revenue earned through the tiered system.

Meta’s early testing of Super comes as the company recently announced that Facebook is shutting down its live shopping feature on October 1 to shift its focus to Reels.