Apple wins six Gold Cubes at ADC 2026

Apple was among the top winners at the 2026 Art Directors Club Awards, picking up six Gold Cubes, according to The One Club.

The main prize in the Interactive / UX / UI category went to Liquid Glass, the new design introduced in iOS 26. The redesign has been criticized for readability issues, but the 13-member jury praised its unified visual language, which works consistently across icons, apps, and the operating system as a whole.

The remaining five Gold Cubes went to advertising projects:

• ATV Rebrand — animated logo
• ATV Rebrand — cinematography
• Someday — direction
• I'm Not Remarkable — music and sound
• I'm Not Remarkable — online video

Apple also received three Silver Cubes. These went to the Someday commercial, the iOS 26 redesign in the digital experience category, and the animated short A Critter Carol.

The company picked up Bronze Cubes in six more categories. Among them were the Great Ideas Start on Mac and Someday commercials, three Liquid Glass nominations covering consumer experience, innovation, and experience design, the Your Tree on Battersea installation, and the Apple Music x Bad Bunny photo project produced for the Super Bowl.

This is Apple's strongest ADC result since 2019, when the company also won six Gold Cubes for the Welcome Home commercial, made together with agency TBWA\Media Arts Lab. Apple's best years at the awards were 2018 and 2020, when it won the Black Cube, the grand prize given to the single best work across all categories. In 2018, that prize went to Barbers, a one-minute spot for the iPhone 7 Plus. In 2020, it was awarded to Bounce, a two-minute AirPods commercial.

The official One Show ceremony will take place on May 15 in New York.