AMD follows Nvidia with GPU price hike

AMD has informed its board partners that it will raise wholesale prices for Radeon graphics cards by at least 10%starting in August, OC3D reports, citing sources in the supply chain.

The increase applies to GPU packages with GDDR6 memory supplied to partners including Sapphire, ASUS, and XFX, with all manufacturers expected to implement the change simultaneously.

According to the report, AMD had planned to raise prices in July but postponed the move because of weak consumer demand and the fact that Nvidia had not yet increased its own prices. After Nvidia introduced another round of price hikes, AMD decided to follow suit, with Radeon and GeForce pricing expected to become more closely aligned.

Nvidia has now raised GPU prices for partners three times this year. The company increased prices by 10–15% across its lineup in January, applied targeted increases for the RTX 5090 in May, and introduced another 20–30% hike in late July for GPU packages using GDDR6 and GDDR7 memory, according to Taiwan's Economic Daily News.

Both AMD and Nvidia reportedly attribute the increases to a shortage of graphics memory, as demand for AI servers continues to drive up the price of memory chips across the industry.

Samsung's latest quarterly earnings highlight the scale of the shortage. In the second quarter of 2026, the company reported operating profit of 89.5 trillion won (about $62 billion), up 18-fold year over year, with its semiconductor division benefiting from record-high memory chip prices.

Samsung also warned investors that memory shortages are expected to become even more severe in 2027 than in 2026and could persist until at least 2028.

Earlier this week, Durov's Code reported that Nvidia's latest price increase pushed retail GPU prices in China up by 13–28% in a single day.